LG OLED77B26LA 77" 4K OLED TV

LG OLED77B26LA 77" 4K OLED TV

LG 4K SELF-LIT OLED for perfect contrast & 100% colour accuracy
Built for an exceptional sport viewing experience with OLED Motion
Uncompromised picture quality at any viewing angle
Dolby Vision IQ for realistic picture & Dolby Atmos for immersive sound
Smart platform with Netflix, NOW, Disney+ and more

SELF-LIT OLED - True darkness brings the light

LG OLED pixels light up independently with no backlight to dull their glow. Now, dark areas are perfectly black with no light bleed or halo effect. Envision a crisp picture with unmatched depth.

α7 Gen 5 AI Processor - Beauty meets brains

The brains behind the beauty. Following deep learning advancements, LG's α7 Gen 5 AI Processor enhances objects in the foreground and background to add natural depth, and makes colours spectacularly vivid yet accurate.

Infinite Contrast - Dazzling darks, luminous lights

With no backlight to dull their impact,self-lit pixels achieve the deepest blacks for crisp contrast in every light. Visuals are more defined, so you can make out subtle details your eyes usually miss.

Dynamic Tone Mapping - Punchier picture quality

Dynamic Tone Mapping uses the α7 Gen 5 AI Processor to detect what's in the frame and apply the optimal tone curve. The result is natural HDR, deep contrast, and intricate detail.

Immersive Surround Sound - Hear them coming in on you

The α7 Gen 5 AI Processor up-mixes 2-channel audio into virtual 5.1.2 channel sound. Feel the action and chaos around you as you venture deeper into your game world.

ThinQ AI & webOS - Television just for you

Need inspiration for movie night? ThinQ gives recommendations based on your taste. Set up profiles for everyone at home to quickly dive back into their favourite TV series and receive tailored news and sports updates.

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