Samsung QE50LS03DA 50" The FRAME QLED 4K TV

Samsung QE50LS03DA 50"  The FRAME QLED 4K TV

5 Year Samsung Warranty

Need a longer cable? Use the VG-SOCR15/XC

A TV that fits beautifully in your home - designed to look just like a picture frame

A TV that looks just like a picture frame - with a stunningly slim profile and customisable bezel frame options*, The Frame will fit perfectly with your home décor. Ask anyone and they will have a hard time telling the difference between The Frame and a normal picture frame.

Ground-breaking Matte Display absorbs reflections - for a glare-free viewing experience*

Tired of seeing distracting glare on your TV screen? The Frame's ground-breaking Matte Display overcomes this problem as it absorbs reflections - so even in bright light you'll have the best possible viewing experience, without any distractions. It also helps your TV look just like a picture frame, so you can enjoy beautiful artwork and photography on a glare-free canvas*.

Transform your TV into a piece of art when you're not watching TV

Instead of turning into a black screen, The Frame transforms into a showcase of artwork and photography when it's turned off. Enjoy a fully authentic art viewing experience with rich and diverse colours - validated for ArtfulColour by Pantone, now with lower energy consumption than before*. Plus, enjoy your favourite pieces for as long and as often as you like with no screen burn worries – guaranteed**.

A naturally bright and colourful picture with 100% colour volume

See everything you watch come to life with greater detail and realism. Quantum Dots boosts the brightness and transforms light into lifelike and accurate colour – validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.

Cinematic sound reimagined with Dolby Atmos and your TV's built-in speakers*

Dolby Atmos technology delivers a sound experience that you can feel all around you*. It works with the TV's built-in speakers to create an incredibly immersive and realistic impression of sound. When a helicopter flies overhead in your favourite blockbuster, it feels like it is actually flying over you. Add a Samsung Dolby Atmos soundbar to truly feel like you are in the cinema.

Art Store

Bring world-class galleries to your home and curate your personal art collection
Curate your own personal art collection with a growing library of over 2,500 pieces of artwork from world renowned institutions*. From beloved classics to stunning photography, Art Store gives you unlimited access to a vast collection of art pieces.

Slim Fit Wall Mount & One Near-Invisible Cable

Effortlessly wall mount The Frame near flush to your wall using the Slim Fit Wall Mount, which comes in the box with the TV. And with the One-Near Invisible Cable you won’t have to worry about cable management as you can have just one cable for all your connections, and you can even plug all your multimedia devices into the One Connect Box and keep your cables tidily hidden away in a cupboard.

Easily switch up the colour of The Frame TV with customisable bezel frames*

Switch up the colour and style of your Frame TV with customisable bezel frames.* Designed to look just like the edges of a picture frame, it's never been easier to customise The Frame TV to work with your taste, space or simply the artwork on display. It’s quick and easy to swap them whenever you fancy a change – all it takes is a snap to switch things up and refresh your everyday space. 

*Customisable bezels each sold separately.

Art Mode

When you’re in the room, the Motion Sensor detects your presence and automatically turns the TV to Art Mode, so you can enjoy art while you’re there. When you leave, it turns off into standby mode to save energy. Plus, the Brightness Sensor detects ambient light and automatically adjusts the screen’s brightness and colour tone to perfectly match the art piece on display.*

Quantum Processor 4K

Think of the processor as the brain of the TV. The smarter the processor, the better your experience will be - and this processor introduces AI to optimise your content. It adjusts the brightness and upscales the resolution of what you're watching to 4K, even if it wasn’t filmed that way. Plus, AI sound perfectly adapts the sound to what you’re watching and where you’re watching it.

Quantum HDR

Want to see exactly what’s lurking in the shadows of that terrifying scene, or witness the true beauty within that sun-soaked beach? The wider the HDR range, the more lifelike the image and thanks to Quantum Dot Technology, this TV has improved brightness and colour compared to conventional UHD TVs so you can see even more detail in the darkest and lightest scenes.

My Photo

Frame your most treasured memories in a way that best complements your home. It's easy to upload and exhibit your own photography or a new family portrait on your TV – simply send your photos to The Frame TV via your smartphone* or a USB flash drive. Better still, you can elevate your photos to new artistic heights by choosing from 6 pre-loaded aesthetic filters.

Object Tracking Sound*

An immersive TV sound experience that puts you in the heart of the action. Your TV uses its built-in speakers - including up-firing speakers - to make the sound follow the action on screen*. Hear a car zoom along your screen, the crowd cheer all around you, or the dialogue come from where the character is standing.

*OTS Lite available with 50" and 43” The Frame. 

Wide Viewing Angle

Get instant access to top news, dramas, entertainment and more with Samsung TV Plus – free TV, with no subscription, no sign-up, no additional device, or credit card needed

Motion Xcelerator 120Hz

Designed for next-gen consoles, it guarantees ultra-smooth visuals and ultra-low input lag for responsive gameplay. Become the greatest of all time with lightning-quick motion.

*Motion Xcelerator 120Hz available from 55" and above. 55"+ support VRR/4K@120Hz as specified in HDMI 2.1.

Specification